Motherboard Media has brought many blue-chip companies and some of the World's top Brands to the Internet and Interactive advertising. We offer not only valauable experience in digital media planning, buying and research but also consulting services on how to structure your Internet communications, whether it be website, microsite, portal as well as on-line advertising and direct response.
The Internet has continued to prove itself as a vital, daily communication channel for consumers. Steady increases in Internet and other digital media usage has continued to rise month after month in Europe, Asia and North America. That fact is not going away. Consumers are on-line and they are seeing and responding to the advertising that is there
Shouldn't your advertising be there as well?
So many of the world's top marketers have spent huge budgets designing and building excellent branded websites. However many neglect to see that the easiest way to get consumers to your web presence is by advertising it.
Whether your agency is large or small, creative or media focused Motherboard Media will be able to help your firm realize the potential of this communications channel. Traditional lines have blurred and there are many opportunities for agencies to get into the business of providing Internet and Digital advertising for your Clients. You want to offer your Clients expertise in this dynamic branch of advertising, Motherboard Media can help you.
For Creative Agencies
You may have wondered why your clients have been using another firm to handle their interactive business. Or perhaps they have been doing their own Interactive advertising in-house. Although it may not be a valuable advertising segment of the marketing mix losing it to another firm it can be risky. The next thing you know an Interactive agency is not only overseeing Interactive but has made strides into usurping other creative assignments that your agency once handled. Soon you find your core business leaking out the door.
Motherboard Media can serve as your "in-house" Interactive consulting partner, with or without your client even being aware of our presence.
For Media Agencies
It is often difficult to staff properly for Interactive media assignments that come and go as advertisers "test the waters". Whether it is one-time projects or infrequent use of the new media, Motherboard Media can provide planning, research, buying and monitoring support on a freelance basis.
Motherboard Media can also train your permanent traditional media staff on how to best tackle Interactive media planning and buying assignments and structure day-to-day nuances of Interactive advertising.
Motherboard Media is uniquely qualified to advise Internet media professionals on how to balance your website's structure in a way that appeals to both site users and advertisers.
We can also be instrumental in advising how to develop presentations to advertisers and media agencies in order to "speak the same language" and give those institutions the information they need. We know what advertisers and agencies need to hear. Maybe you should be listening to us.