We provide the following services

Motherboard Media was founded in New York City in 1996 to guide Advertisers and Advertising Agencies through the complexities of interactive advertising. Since those chaotic early days Motherboard Media has successfully brought many of the World's leading Brands to the Internet and to interactive advertising. The Internet and other digital mediums are no longer as chaotic, but Motherboard Media provides leadership and insight to this powerful and unique communication vehicle.

Services

Strategic Interactive Media Planning

Strategic Interactive Media Planning

Planning online & digital media campaigns is our primary discipline. We take the time to examine the entire media campaign, do the necessary research, understand the objectives, not just of the interactive media but the combined media delivery. Then our mission is to create a media plan that maximizes the interactive media with the traditional campaign. Our years of experience in Austria and USA have provided valuable insight into how new media works, its relationship to traditional vehicles and what it can provide in the long-term.

Media Buying

Media Buying

Buying and optimization are essential to the success of any interactive media campaign. It is imperative to have an experienced professional at the helm, as quick decisions are crucial to maximizing return-on-investment. Today the Internet and other digital mediums cannot be treated like the "commodity buys" that major advertisers see in tv, radio, print and outdoor. It takes skill and a knowledgable hand to balance buys and to have the knowledge of the existing pit falls.

Search Marketing

Search Marketing

Motherboard Media offers a full range of Search Engine Marketing (SEM) services from Performance-based Campaign Structure, Keyword development and optimization, Text Ad creation and optimization, transparent and meaningful Reporting, and Conversion Tracking. We have strong working relationships with Google, Yahoo, MSN as well as local Austrian search properties like Herold and Austroweb. Our search philosophy is driven by optimal performance and bringing the greatest return on marketing investment.

Consulting

Consulting

The interactive advertising landscape offers many possibilities from simple to complex. Motherboard Media will work with Marketers to help develop a logical and affordable " full-service" solution. We have outstanding partners in the creative development and technology sectors who can design and implement cutting-edge creative and technical infrastructures that work.

Advertisers
Advertisers

Motherboard Media has brought many blue-chip companies and some of the World's top Brands to the Internet and Interactive advertising. We offer not only valauable experience in digital media planning, buying and research but also consulting services on how to structure your Internet communications, whether it be website, microsite, portal as well as on-line advertising and direct response.

Internet Advertising

The Internet has continued to prove itself as a vital, daily communication channel for consumers. Steady increases in Internet and other digital media usage has continued to rise month after month in Europe, Asia and North America. That fact is not going away. Consumers are on-line and they are seeing and responding to the advertising that is there

Shouldn't your advertising be there as well?

So many of the world's top marketers have spent huge budgets designing and building excellent branded websites. However many neglect to see that the easiest way to get consumers to your web presence is by advertising it.

Agencies
Agencies

Whether your agency is large or small, creative or media focused Motherboard Media will be able to help your firm realize the potential of this communications channel. Traditional lines have blurred and there are many opportunities for agencies to get into the business of providing Internet and Digital advertising for your Clients. You want to offer your Clients expertise in this dynamic branch of advertising, Motherboard Media can help you.

For Creative Agencies

You may have wondered why your clients have been using another firm to handle their interactive business. Or perhaps they have been doing their own Interactive advertising in-house. Although it may not be a valuable advertising segment of the marketing mix losing it to another firm it can be risky. The next thing you know an Interactive agency is not only overseeing Interactive but has made strides into usurping other creative assignments that your agency once handled. Soon you find your core business leaking out the door. Motherboard Media can serve as your "in-house" Interactive consulting partner, with or without your client even being aware of our presence.

For Media Agencies

It is often difficult to staff properly for Interactive media assignments that come and go as advertisers "test the waters". Whether it is one-time projects or infrequent use of the new media, Motherboard Media can provide planning, research, buying and monitoring support on a freelance basis. Motherboard Media can also train your permanent traditional media staff on how to best tackle Interactive media planning and buying assignments and structure day-to-day nuances of Interactive advertising.

Media
Meida

Motherboard Media is uniquely qualified to advise Internet media professionals on how to balance your website's structure in a way that appeals to both site users and advertisers.

We can also be instrumental in advising how to develop presentations to advertisers and media agencies in order to "speak the same language" and give those institutions the information they need. We know what advertisers and agencies need to hear. Maybe you should be listening to us.